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How to Optimise Broadband Speed and Latency for a Seamless Augmented Reality (AR) Experiences

AR/VR Strategies for Marketers

Augmented reality (AR) has transformed our perception of reality by combining computer-generated digital information with the physical world. We are now immersed in a world where virtual elements are seamlessly merged with the surroundings. Despite the advancement, the frustration of sluggish internet connections can significantly hinder this experience. To ensure an optimal AR experience, it’s essential to prioritise enhanced broadband speed and minimised latency. Let’s explore how you can achieve this.

1. Content Optimisation

With advanced broadband infrastructure, such as 1Gbps and 2Gbps fibre broadband options, uninterrupted AR experiences are no longer a myth. However, as AR applications often require live-streaming large amounts of data, including 3D models, textures, and animations, an adequate bandwidth is essential to maintain optimal performance. To put it into perspective, an extreme VR resolution requires at least 1Gbps of bandwidth for support. Here’s what you can do to optimise AR content delivery for faster loading times and minimal buffering.

● Optimise File Sizes and Formats

Compress AR assets to reduce the overall file size for faster transmission over the network. Compressed files can significantly decrease the time required for data transfer, resulting in faster loading times for AR applications. On top of that, choose the appropriate file formats optimised for web delivery without compromising the quality.

● Implement Efficient Compression Algorithms

Depending on the nature of the content, developers can choose between two compression techniques: lossless or lossy. The former preserves all the original data at its initial quality whereas the latter sacrifices some details to achieve higher compression ratios. The decision between these techniques depends on factors such as the specific requirements of the AR application and the available bandwidth.

● Caching

Another tip is to implement caching mechanisms to store frequently accessed AR assets locally on devices. Caching reduces the need for repeated downloads from remote servers. This not only enhances the overall AR experience by ensuring swift access to commonly used assets but also mitigates delays associated with network latency.

2. Continuous Innovation and Adaptation

Statista forecasts a surge in the AR market from around $3.5 billion in 2017 to over $198 billion by 2025. The future may also see a significant increase in interactions with AR content. To keep up with this expansion, continuous innovation, and technological adaptation—Wi-Fi 6, Machine Learning, and Artificial Intelligence (AI)—are crucial to enhance the quality of AR applications.
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3. Edge Computing Integration

Rather than relying on centralised data centres, edge computing processes data closer to the source of generation, reducing the physical distance data needs to travel. This ultimately minimises latency and improves response times for AR applications. You will be able to handle complex tasks more effectively, including rendering AR graphics and executing resource-intensive AR applications.

How AR Users Can Benefit from Seamless AR Experiences

Seamless AR experiences can benefit users in various aspects of their everyday lives, from shopping and learning to navigating and exploring the world around them. For instance, the emergence of AR-powered virtual try-ons allows shoppers to see how different outfits look on them without physically fitting. This not only saves time but also enhances the overall shopping experience by providing a more personalised and interactive way to browse items. Additionally, AR can be used to overlay product information, reviews, and pricing details onto physical products in stores, helping people make more informed purchasing decisions while browsing the aisles, leading to a more enjoyable and efficient shopping experience.
AR smart glass
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